Impact of ‘Lion King’ estimated at $10 million on the Rochester, NY
The four-week run of “The Lion King” had an estimated $10 million impact on the Rochester area, the New York City-based trade organization the Broadway League estimated.
The production, presented by the Rochester Broadway Theatre League, drew more than 70,000 patrons throughout its four-week run. The cast and crew alone filled 2,800 room nights at local hotels and the show employed more than 70 local union workers each night throughout the 32 performances, RBTL officials said.
“We are pleased to have been able to bring this incredible production back to Rochester,” said Donald Jeffries, RBTL president and CEO.
The cast of the production had an impact beyond the stage, RBTL officials said. Case members participated in acting and technical master classes and the RBTL designed curriculum for middle school students based on the play.
From here Lion King Tour moved to Princess of Wales Theater, Toronto ON.
{Via Rochester Business Journal}
