Archive for January 6th, 2012
The Lion King Box Office Record at Hippodrome Performing Arts Center
The Lion King grossed $1.5 million at the Hippodrome Theatre. The one-week haul was the most for a Broadway production at the Hippodrome, officials said in a press release. So far, “The Lion King” has grossed $5.3 million with a week remaining in its engagement in Baltimore. The show runs through January 8, 2012.
The show is estimated to generate a $21 million economic impact in the city, through travel, hotel, restaurant and parking spending by audience members and production staff. That is based on a rule of thumb established by the Touring Broadway League that shows’ economic impact is 3.5 times gross ticket sales.
Success of Broadway shows and other touring productions are key in the Hippodrome’s business model. The theater had faced challenges attracting shows because a shortcut in the $63 million renovation of the theater led to massive utility bills that made it too expensive a stop for many productions.
Lion King play at Hippodrome Performing Arts Center through January 08, 2012. Buy Lion King Baltimore MD Tickets Online, Use Code AFF$10 to Get $10 OFF on Orders over $350!
