Lion King’s impact – $15M for Schenectady NY
Disney’s The Lion King was good for Proctors and downtown Schenectady, according to new figures from the theater.
The 77,000 people who attended the performances — there were 32 in all — spent $5.2 million at Proctors’ box office, and generated another $15 million in economic benefits to Schenectady from spending at hotels, restaurants and other businesses. Proctors said the second figure is based on a Touring Broadway League report that says impact typically is about three times ticket sales.
The Lion King has since moved on to Rochester, N.Y. Lion King is performing at Rochester Auditorium Theatre (885 E. Main St.) in Rochester, NY for a limited 4 weeks, from March 22 to April 17, 2011. After that, the show goes to Toronto, Dayton, Ottawa and Montreal.
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