Lion King Sells $5.3 Million in Tickets
Lion King Broadway musical tour sold $5.3 million in tickets and attracted nearly 70,000 people to 32 performances, Ken Neufeld, president and chief executive of the Victoria Theatre Association said Wednesday. The “Lion King’s” local economic impact was $15 million to $18 million, Neufeld said.
The four-week run of Disney’s “The Lion King” that ended Sunday at the Schuster Performing Arts Center “exceeded our expectations in every area,” he said.
On average, Broadway tours generate an economic impact of 3.5 times the gross ticket sales to a local metropolitan area’s economy, according to the Broadway League, a national trade association.
“Restaurants were full, parking garages were doing well, the bars were full after the shows,” Neufeld said. “It was fantastic.”
Uno’s Chicago Grill on North Main Street saw nearly 10,000 customers during “The Lion King’s” engagement, doubling its typical summer business, said Joe Kiley, general manager. “We would have done about 4,500 to 5,000 normally,” he said.
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