Lion King Breaks Box Office Records In Madison
Disney’s Lion King set new box office records in Madison during each week of its four-week premiere engagement which concluded on Sunday, May 23. The Lion King is the highest grossing theatrical production to ever play Overture Center for the Arts where it grossed over $4.8 million and entertained more than 68,000 people.
Making a major economic impact on the city, The Lion King drew thousands of first-time theatergoers and many travelers from more than 100 miles away to see the show. The Tony(r)-Award Winning Musical generated a $15 million economic benefit to the Capital City from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff.
“Lion King was everything we hoped for, and more,” said Overture Center president and CEO Tom Carto. “The energy in the building has been just incredible. We’ve seen a real spike in subscriptions for next season already, and I’m sure a good number of those new subscribers are people who had a great experience at The Lion King. We have a ripple effect through the downtown business community all year round, but this has been an especially big boost, which is good for everyone.”
“We are so proud to have shared the experience of this groundbreaking production with audiences in Madison, and to have entertained so many first-time and regular theatergoers,” said Jack Eldon, Vice President, Domestic Touring, Disney Theatrical Productions. “It is incredible to reflect that in our eighth year of touring this theatrical phenomenon, we are still breaking box office records and visiting new cities throughout North America. We are looking forward to continued success in the coming years.”
The North American touring production of The Lion King has been seen by over 12 million theatergoers and grossed over $775 million to date. The tour is one of seven productions running worldwide, along with New York City, London, Hamburg, Paris, Tokyo and Las Vegas.
Having already played 60 cities across North America, The Lion King continues to entertain audiences in new cities. The production begins performances in Costa Mesa at the Orange County Performing Arts Center on Wednesday, May 26 and plays through Sunday, June 13, 2010. During
the 2010-11 season the tour will play the following cities for the first time: Vancouver, B.C., Salt Lake City, UT, Durham, NC, and Dayton, OH. The current schedule is listed below and for more information and dates, please visit http://www.lionkingbroadwayticketsonline.com/.
